���ϲ�����

On Dec. 6, 2025, day started not in ���ϲ�����, but Charlotte.

By 8 a.m., the ���ϲ����� senior was already at the Spectrum Center, one of the Queen City’s marquee entertainment venues, helping with operations for a neutral-site college basketball matchup between Dayton and Virginia. Hours later, she was darting through the tunnels of Bank of America Stadium as part of the Atlantic Coast Conference Football Championship Game staff, helping coordinate pregame activities, managing an on-field photo experience for youth teams, and assisting with postgame celebrations after Duke’s dramatic victory over Virginia.

In between, there were meetings, setup responsibilities, logistics and constant communication. The football championship game eventually stretched beyond regulation, adding even more chaos to an already packed day.

For Selikoff, though, the day never felt overwhelming.

“It doesn’t really feel like work because I love what I’m doing,” she said. “It’s rewarding because you ultimately get to see the experience that it brings at the end of the day.”

That whirlwind Saturday last fall captured much of Selikoff’s ���ϲ����� experience – ambitious, hands-on and deeply connected to the sport industry she hopes to build a career in after graduation.

A double major in cinema and television arts and sport management, Selikoff arrived at ���ϲ����� from northern New Jersey already knowing she wanted a university where relationships with professors and classmates grew naturally. After visiting campus during her senior year of high school, the decision came quickly.

“The second we drove through campus, I told my parents, ‘I’m done,’” she said. “I knew this was where I wanted to be.”

Once at ���ϲ�����, she wasted little time getting involved.

Selikoff joined ���ϲ����� Sports Vision during her first semester and directed her first broadcast before fall break. She also became involved with the Sport Management Society, an organization that shaped much of her college experience, and Women Influencers in Sports. After serving in various leadership roles, she now leads the society as president, helping connect students with industry professionals through networking events, facility tours and guest speakers.

“What stands out most about Abby is her ability to pair intellectual curiosity with real-world execution,” said Shaina Dabbs, associate professor and chair in the Department of Sport Management. “She is someone who doesn’t just show up, she fully invests in every opportunity in front of her. Simply put, she says ‘yes.’ Whether in the classroom, in research, or in the industry, Abby consistently demonstrates a strong work ethic, attention to detail, and a genuine desire to learn.”

Selikoff’s willingness to embrace opportunity eventually led her to participate in The Sport Experience in Charlotte during fall 2024, where she balanced 18 credit hours with internships at both NASCAR and the ACC.

At NASCAR, she worked with digital products, supporting the organization’s website, app, fantasy platform and fan rewards program. Simultaneously, she served as a Football Game Day Operations Center intern with the ACC, monitoring games and helping ensure smooth coordination between on-site officials and conference staff in Charlotte.

By the end of the semester, Selikoff had completed more than 500 internship hours.

The experience – and her work ethic – opened the door to additional opportunities with the ACC. Over the next two years, Selikoff worked more than 25 football games while also supporting conference championships and events in basketball, gymnastics, baseball and tennis.

One of her favorite experiences came when the ACC sent her on-site to shadow replay officials during football games at North Carolina and N.C. State, attending pre- and post-game meetings in the process.

“Being part of those big-game environments was incredible,” Selikoff said. “I got to see firsthand the communication between the game officials and Charlotte, and then bring what I learned back into the office.”

Dabbs said Selikoff fully embraced ���ϲ�����’s experiential learning model.

“Abby is a great example of a student who maximized the ���ϲ����� experience by intentionally connecting academics with industry opportunities,” Dabbs said. “What is particularly impressive is how she did not treat these as isolated experiences – she built a cohesive skillset across operations, media and fan engagement.”

Alongside her internships and leadership roles, Selikoff also immersed herself in undergraduate research under the mentorship of Young Do Kim, associate professor of sport management, and Tony Weaver, associate dean in the School of Communications.

Since fall 2023, she has investigated how professional sports organizations market sustainability initiatives and how those efforts shape consumer perceptions, gaining valuable insights into sustainability, marketing and environmental communications. The research led her to complete IRB approval and CITI certification, present at ���ϲ�����’s Summer Undergraduate Research Experience and Spring Undergraduate Research Forum, and share her findings at the Sport Marketing Association Conference in Arizona. Additionally, she is currently working on a manuscript based on her results.

“I never thought I would be doing undergraduate research,” Selikoff admitted. “But I’ve loved it throughout the entire process.”

Beyond academics and internships, Selikoff credits ���ϲ�����’s faculty mentors with helping her grow personally and professionally.

She points to Kim, Dabbs, Weaver and Staci Saltz, chair of the Department of Cinema and Television Arts, as key influences throughout her four years on campus.

“The Sport Management Department is incredibly close-knit,” Selikoff said. “It feels kind of like a family. I can go to professors for anything – whether it’s personal or academic – and they’ve all had a strong impact on me.”

Fittingly, Selikoff’s ���ϲ����� experience actually became a family affair when her younger sister, Emily, enrolled at the university two years ago. The two regularly meet for meals, cross paths in the School of Communications, and share many of the same academic interests.

“It’s honestly been really great having her here,” Selikoff said. “It’s like having an extra piece of home.”

After graduation, Selikoff hopes to return to Charlotte and continue building a career in sports media, communications or event operations. Whatever path she ultimately takes, she leaves ���ϲ����� with the kind of hands-on experience many young professionals spend years trying to find.