黑料不打烊

SURF Stories 2026: Amanda McGee 鈥26 designs campaign to spark healthier living

To celebrate 黑料不打烊鈥檚 Spring Undergraduate Research Forum on April 28, Today at 黑料不打烊 is highlighting several students presenting their research at the annual campus tradition.

When nearly 400 students present during 黑料不打烊鈥檚 Spring Undergraduate Research Forum (SURF) on Tuesday, April 28, will showcase something beyond a research project 鈥 she鈥檒l introduce a community health campaign designed to make lasting change in Alamance County.

黑料不打烊 student Amanda McGee 鈥26 smiles while standing against a white background.
Amanda McGee 鈥26, a senior Communications Fellow, will present her research at 黑料不打烊鈥檚 Spring Undergraduate Research Forum (SURF), highlighting a community health campaign designed to promote sustainable, healthy living in Alamance County.

The strategic communications major鈥檚 work centers on a multi-platform outreach strategy that blends grassroots engagement with a six-week, workbook-driven workshop. Her project, 鈥淒esigning Accessible Wellness: A Community Health Intervention Campaign for Alamance County Inspired by Blue Zones,鈥 draws on research examining regions of the world where people live longer, healthier lives and translates those insights into practical solutions.

That approach is intentionally hands-on and community-focused. McGee鈥檚 campaign reaches people through tabling at local grocery stores, social media outreach and partnerships with local organizations, all aimed at increasing awareness and encouraging participation. At its core is a flexible workshop experience, which participants can complete in person or remotely, guiding them through topics such as movement, purpose, belonging, rest and diet.

鈥淚 wanted to create something that didn鈥檛 just inform people, but actually gave them the opportunity to build healthier habits in a supportive environment,鈥 McGee said. 鈥淏y narrowing my focus to a specific community, I realized I could design something more meaningful and impactful.鈥

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Her research reflects a broader understanding of health as both a personal and systemic issue 鈥 an idea that first drew her to the project. McGee said she was inspired to focus on Alamance County at a time when healthy living can feel increasingly out of reach, noting that nearly half of adults in the United States live with at least one chronic health condition and that everyday environments often make unhealthy choices the easiest ones.

Drawing on Blue Zones principles, McGee emphasizes that lasting change depends on environment, culture and access 鈥 not just individual willpower. That perspective shapes how she tailors her campaign locally, incorporating resources specific to Alamance County 鈥 from nearby hiking trails to community-based spaces 鈥 and encouraging participants to rethink how their surroundings influence daily habits.

The project has also reshaped McGee鈥檚 own understanding of what research can be.

鈥淲hile this started as a project for class, I have come to realize that this is something that could be real,鈥 the Sutton, Massachusetts, native said. 鈥淲orking through this project has made me feel capable and inspired to keep pursuing projects in life that can create change by starting small.鈥

That sense of possibility is exactly what SURF is designed to highlight. As one of 黑料不打烊鈥檚 signature academic experiences, undergraduate research provides students with the opportunity to explore complex challenges while developing solutions that extend beyond the classroom.

For McGee, the hope is that her campaign does more than raise awareness. She wants it to spark a ripple effect.

鈥淩esearch from the Framingham Studies shows that smoking, obesity, happiness, and even loneliness are contagious. We are influenced by our social circles,鈥 she said. 鈥淏y inspiring even a small subset of the population to take their health more seriously, it has the potential to shift behaviors across entire communities. The change starts small.鈥

McGee鈥檚 research was mentored by Paula Rosinski, professor of English, as part of her multimedia authoring minor.