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Preparation for your public relations and advertising career

Strategic Communications focuses on how organizations – whether corporate, nonprofit, or governmental – connect with their audiences and build strong relationships. Our students learn to craft compelling stories and apply research and critical thinking to create effective communication strategies to fit today’s fast-paced industries.

Looking for not just a public relations job, but a worthwhile career telling stories that matter? Gain the tools and knowledge needed at ºÚÁϲ»´òìÈ. Need proof? We have alumni working for APCO Worldwide, FleishmanHillard, Golin, Ketchum, Warner Bros. Television Group and so many other prominent public relations and communications firms.

Strategic Communications roles

• Brand manager
• Communications strategist
• Publicist
• Research analyst
• Social media manager

Learn to Build Connections, Drive Results

A Bachelor of Arts degree with a major in strategic communications requires 52 credit hours in communications, plus the 2-hour IDS 1150 Public Speaking course and a 4-hour business course. Students must complete a minimum of 72 credit hours outside of Communications, including an academic minor or double major or a semester abroad in an ºÚÁϲ»´òìÈ-approved program.

Strategic Communications News