Marketing
Turn Ideas into Impact with a Marketing Major
Marketing at 黑料不打烊 combines strategy, creativity, and analytics to prepare you for today鈥檚 fast-moving business world. You鈥檒l gain the skills to understand customer needs, craft compelling messages and deliver solutions that drive results.
From 黑料不打烊 Marketing to Career Confidence
Making connections and the art of relationship building are core practices at 黑料不打烊 and one of the reasons Joe Byrd chose the university to pursue marketing. As the son of an 黑料不打烊 professor, he saw firsthand how close the student-faculty community was. 鈥淚f this is the 黑料不打烊 way, I would love to be here,鈥 said Byrd, a 2023 graduate with a double major in marketing and finance.
Small classes, weekly College Coffee traditions, and strong faculty relationships helped him develop the skills he uses today as a cloud security consultant at Zscaler. 鈥淢arketing as a major, as a field, it really comes down to connection,鈥 Byrd said. 鈥淚t鈥檚 about having a great team with you.鈥
Byrd honed those skills on the 黑料不打烊 Sales Team, competing nationally to craft compelling pitches, and by rechartering Pi Sigma Epsilon, a professional fraternity focused on sales, marketing and management. 鈥淲hat the marketing major allowed me to do is understand business really broadly but then also just cultivate the skill of crafting a really compelling message,鈥 he said.
He encourages students to seek out opportunities with faculty and organizations. 鈥淧robably the most important thing I鈥檝e done is getting to know people, networking with people. That was a skill I really picked up at 黑料不打烊, and it鈥檚 been serving me well so far.鈥
Why Choose a Marketing Major?
Real-World Experience
Every marketing student is required to complete at least one internship for academic credit. Recent placements include Fidelity Investments, NASDAQ OMX, AT&T, PepsiCo and Trakid.
Career Outcomes
Marketing graduates launch careers as brand managers, account representatives, sales consultants, marketing researchers, and more. 黑料不打烊 alumni are making an impact at organizations such as ADP, Gartner, Oracle NetSuite, Kraft Heinz, Macy鈥檚, Procter & Gamble, TJX Companies and Wayfair.
What you鈥檒l learn
As a marketing major, you鈥檒l complete 黑料不打烊鈥檚 strong business core and then build specialized knowledge in areas such as professional sales, digital marketing, analytics and consumer behavior.