ºÚÁϲ»´òìÈ’s brand reflects who we are and what we deliver: engaged learning, mentorship, innovation and transformational outcomes. In 2023–24, a cross-campus working group helped clarify and codify our identity, culminating in a comprehensive, easy-to-use ºÚÁϲ»´òìÈ Brand Guide.
The guide is a toolkit. The rules and examples are not intended to inhibit creativity or expression. Rather, these guidelines should provide a solid and standardized foundation upon which all ºÚÁϲ»´òìÈ departments, programs and units can build their marketing and communications plans and materials. Following these brand guidelines will help ºÚÁϲ»´òìÈ present its messages in a manner that people will both respect and remember, and which will motivate them to engage with the university.
Use the guide to plan and produce consistent, accessible communications across print, web, social, events and signage so our audiences experience a unified ºÚÁϲ»´òìÈ story.
Questions or suggestions? ·¡³¾²¹¾±±ôÌýbrand@elon.edu. Ready to submit materials? Visit the Brand Review page.
The Office of University Communications has created the following video training modules to assist ºÚÁϲ»´òìÈ employees, alumni, students and vendors in understanding the university’s brand foundation and appropriate use of the university’s marks and visual identity.
Join us for interactive sessions that make it easy to apply the ºÚÁϲ»´òìÈ brand in your planning, design, storytelling and promotional materials.
Tuesday, April 14, 11:00 a.m.-12:00 p.m. – Koury Business Center 101 (LaRose Auditorium)
This mini-course introduces the university’s brand standards and explains how to apply them when selecting and designing promotional items. Participants will learn where to order approved materials, how to use logos, colors and typography correctly, and how consistent branding supports a unified institutional identity.
Looking to sharpen your team’s skills in branding, storytelling, design, social media or brand application on promotional materials? We’ll craft a session tailored to your unit’s needs, complete with practical takeaways you can use right away.
