���ϲ�����

Kenn Gaither, dean of the School of Communications, has authored a chapter in the recently released fifth edition of the influential textbook, “Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations.” Written by John Doorley and Helio Fred Garcia, the book is widely regarded as an essential guide for public relations professionals, corporate communication leaders, and students.

Gaither’s chapter, titled “Corporate and Organizational Responsibility,” explores the evolving expectations placed on organizations in a world increasingly focused on transparency, ethics and sustainability. His contribution provides students and industry leaders with key insights into the strategic role of corporate responsibility in managing and protecting organizational reputation.

“Reputation is an organization’s most valuable intangible asset,” Gaither said. “This chapter helps future communicators understand how social responsibility and ethical leadership aren’t peripheral to reputation – they are central to it.”

The fifth edition of the textbook reflects today’s rapidly evolving communication landscape, with updated content on digital media, environmental and social governance (ESG), and timely case studies addressing topics such as artificial intelligence and COVID-19. It remains a trusted resource in classrooms and boardrooms around the world.

The book is available for purchase on the .

A pioneer and thought leader in reputation management for more than three decades, Doorley served as associate professor of strategic communications at ���ϲ����� from 2015 to 2021.