The professor in the Department of Communication Design analyzed Gibson鈥檚 work that appeared in the humor-oriented magazine Life during World War I, investigating how the artist depicted the female image.
Harlen Makemson, professor of communication design, published an article examining the work of renowned illustrator Charles Dana Gibson in the most recent edition of Journalism History, a scholarly journal published quarterly.

Makemson鈥檚 article, 鈥溾 explores the work of arguably the most famous American illustrator of the early 20th century. Gibson was selected to lead the Division of Pictorial Publicity, part of the U.S. government鈥檚 Committee on Public Information (CPI), during World War I, but scant scholarly attention has been given to Gibson鈥檚 own art during the conflict. Makemson鈥檚 study analyzes Gibson鈥檚 illustrations that appeared in the humor-oriented magazine Life聽during World War I, investigating how the artist employed the female image to not only garner support for the war, but also define women鈥檚 responsibilities and limitations in time of war.
Makemson concludes that the artist鈥檚 most well-known creation 鈥 the Gibson Girl – had limited utility in convincing Americans that the battle in Europe was worth fighting. Instead, Gibson was more likely to use two female forms that had long ago become well-recognized American propaganda devices 鈥撀爐he 鈥淧rotecting Angel,鈥 who assumed roles as nurses, aid workers, and, by extension, mothers of soldiers; and the 鈥淎mazon Warrior,鈥 always attired in gowns, usually in large (if not colossal) scale, and most often bearing conceptual labels such as Freedom or Democracy.
Journalism History聽is published by the聽History Division聽of the Association for Education in Journalism and Mass Communication (AEJMC). The division conducts research into newspapers, broadcasting, photojournalism, advertising, and public relations. Members focus on the history of media relationships with the government and the history of journalism technology.
Since fall 2018, Makemson has overseen the publication of the 黑料不打烊 Journal of Undergraduate Research in Communications, one of the nation鈥檚 only undergraduate research journals in mass communications.