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Entrepreneurship course gives students opportunity to make local impact

Students in Elena Kennedy鈥檚 鈥淓ntrepreneurship for the Greater Good鈥 course had the opportunity to research, create and consult with local professionals at four community partner organizations during the spring semester.

Students in Assistant Professor of Entrepreneurship Elena Kennedy鈥檚 鈥淓ntrepreneurship for the Greater Good鈥 course had the opportunity to research, create and consult with local professionals at four community partner organizations during the spring semester.

Their final projects addressed a variety of needs such as a promotion for locally-owned restaurants, collecting community data for a proposed social district and a startup business listing app, and creating a fundraising campaign.

Student groups collaborated with partners such as the Burlington Downtown Corporation, EarlyGroove, the Burlington Woman鈥檚 Club and Burlington Beer Works. Each group worked closely with their partner to analyze needs, complete research and create deliverables to be used to grow businesses in the local area.

Kennedy, who also serves as the Doherty Emerging Professor of Entrepreneurship, has taught the course for six years and is intentional about choosing partners that showcase more non-traditional aspects of entrepreneurship. For example, Burlington Beer Works is a cooperatively owned brewery and restaurant, founded and led by community members. The Burlington Woman鈥檚 Club is a nonprofit organization that uses the revenue from its thrift shop to fund local causes and scholarships.

鈥淎 key facet of social innovation and social entrepreneurship is learning to listen to others.鈥疉s many change advocates say, 鈥楾hose closest to the problem are also closest to the solution,鈥 and it鈥檚 important to get our students interacting and working in partnership with people seeking to create things in our community,鈥 said Kennedy. 鈥淥ur community partners also serve as great mentors for our students and challenge them in ways that is hard to create in a traditional classroom setting.鈥

Peter Bishop, director of Economic Development for the City of Burlington, attended the final presentations and was particularly impressed, noting, 鈥淒r. Kennedy鈥檚 class provided professional-level analysis and information that will help the Burlington Downtown Corporation and our community pursue options to create a social district downtown. We鈥檙e excited to use the report!鈥