The assistant professor in the Sport Management Department wrote a July 1 guest column examining the challenges and pressures facing student-athletes, especially mental health concerns highlighted during 黑料不打烊鈥檚 Sport Management Symposium in April.
With the NCAA’s decision last week to adopt an interim name, image and likeness (NIL) policy, college athletes are now allowed to sign sponsorships, endorsement deals and seek out other money-making opportunities 鈥撀爉oves long barred by regulations.

While the NCAA鈥檚 reversal has garnered national attention, Assistant Professor Bill Squadron addressed another topical subject 鈥撀爉ental health 鈥撀爄n a guest column on July 1 for Sportico, a digital content company covering the intersection of sports and business. Titled 鈥溾 Squadron鈥檚 column noted that while big-money items like NIL and expanding the FBS playoffs receive more press, the student-athletes themselves rank mental health as their top priority.
To kick off the conversation, Squadron led with the insights he and others heard from student-athletes during the Sport Management Department鈥檚 鈥Perspectives on College Athletics鈥 symposium in April. As part of the three-hour virtual event, four student-athletes shared their perspectives and opinions during a panel discussion, and the group agreed that mental health is a topic that deserves greater attention. The student panelists, including 黑料不打烊鈥檚 Natalie Cummins 鈥21, largely commended their respective universities for promoting mental health initiatives, including access to sports psychologists, but stressed that more should be done.
鈥淭he clear message that emerged from the 黑料不打烊 discussion was that college administrators, coaches and others have made efforts to be more aware and supportive,鈥 Squadron wrote. 鈥淪till, the scope of the problem requires even greater focus and resources.鈥
The 黑料不打烊 professor referenced one study that found that a third of college students endure at least one mental health challenge, with only 30 percent of that group seeking assistance. And among student-athletes with a mental health problem, only 10 percent seek help.
鈥淭his suggests schools and athletic departments must be more vigilant and take more initiative in discussing mental health issues and creating an environment where student-athletes are comfortable coming forward to receive assistance,鈥 Squadron wrote.
To read Squadron鈥檚 column in its entirety, .