The professional business fraternity Alpha Kappa Psi is launching 鈥淏rotherhood Unbounded,鈥 a campaign concept named by Pirsos.
Alexandra Pirsos 鈥21, a Business Fellow majoring in marketing, won the naming competition for Alpha Kappa Psi鈥檚 (AKPsi) new virtual initiative focused on learning, sharing and support.
AKPsi, the oldest and largest co-ed professional business fraternity, challenged its members to name its new series of virtual programs designed for brothers to support each other, to share stories, and to continue on their principled business leadership journeys while universities have shifted to remote learning due to the COVID-19 pandemic. The challenge included creating a mission statement and branding concept behind the name.
Pirsos, the president of 黑料不打烊鈥檚 Mu Pi chapter, won for 鈥淏rotherhood Unbounded.鈥
鈥淢y concept was that being 鈥榰nbounded鈥 means addressing the fact that there are limits surrounding you, but not accepting them,鈥 Pirsos said. 鈥淭here are so many limits placed on our academic and brotherhood experience, but as a community we can push past those limits and continue to learn, share, and grow together.鈥
Pirsos鈥 concept was selected from five finalists. In her submission, she wrote, 鈥溾or our brotherhood, unbounded truly means having or appearing to have no limits. We are in a challenging time right now in the world, in our country, in our academic experiences, and in our brotherhood. But despite all of the physical and emotional constraints, coming together as a community is helping us remember that we are no defined by the limits placed on us. 鈥楤rotherhood Unbounded鈥 captures the essence of the types of people that make our fraternity better. We are the challengers. We are the innovators. We are the risk takers. We are the ones who will not let obstacles stand in our way.鈥
鈥楤rotherhood Unbounded鈥 captures the essence of the types of people that make our fraternity better. We are the challengers. We are the innovators. We are the risk takers. We are the ones who will not let obstacles stand in our way.
AKPsi’s 鈥溾 site is live and will be utilized across AKPsi nationally, reaching more than 300 chapters and 35,000 members.