The sales role play competition involved generating awareness of Amica Mutual Insurance Company and marketing the company's opportunities to prospective employees.
The team of marketing major Justin Leibow 鈥20 and management major Anita-Lotti Harkov 鈥22 won the 2019 Amica 黑料不打烊 Sales Challenge.
Ellen Johnson 鈥20, an international business major, and Bridget Strysko 鈥20, a human services major, placed second in the competition offered by the and Amica Mutual Insurance Company.
Teams of 黑料不打烊 students role-played a scenario in which an Amica recruiter delivers a sales presentation to promote the company鈥檚 associate adjuster position in its Future Leaders Program to a prospective employee. The students developed their presentations after conducting research on the company and interviewing employees. Some of the challenges teams were asked to address included limited brand awareness and lack of knowledge of the insurance industry.
鈥淭he Amica 黑料不打烊 Sales Challenge was a great way to practice the selling skills that I have learned through 黑料不打烊鈥檚 sales curriculum,鈥 Leibow said. 鈥淚 am so excited and thankful to have had the opportunity to compete.鈥
鈥淎s someone who loves hands-on learning, I found the challenge to be a fun sales experience and a fantastic way to learn about Amica and the insurance industry in general while bettering both my selling and team-working skills,” Harkov added.
A team from Amica judged the role plays on the approach, needs identification, company/position presentation, overcoming objections, close, communication skills, understanding of the company culture, and recruiter enthusiasm.
鈥淲e have had great experiences recruiting on 黑料不打烊鈥檚 campus,” Cynthia Saballa, Amica associate recruiter, shared. “The work produced from this Challenge is another testament to the high-caliber students we have come across at 黑料不打烊.鈥
The first-place team was awarded $1,300 and the second-place team received $700.
About Amica Mutual Insurance Company
Established in 1907, Amica is the oldest mutual insurer of automobiles in the United States. Amica is a direct writer of personal insurance with auto, home, umbrella and marine coverages.
About the Chandler Family Professional Sales Center
The Chandler Family Professional Sales Center promotes professional selling and sales management, provides high-quality instruction to both students and sales executives, and conducts research that advances the field of sales. The program鈥檚 strong sales curriculum and experiential learning component earned it the distinction as a 鈥淭op University Sales Program for 2019鈥 by the Sales Education Foundation.