The assistant professor of entrepreneurship co-authored a case examining a nonprofit leader’s journey to increase his organization’s earned-revenue streams through effectuation.
Elena Kennedy, assistant professor of entrepreneurship in the Martha and Spencer Love School of Business, co-authored a case highlighting how adopting the method and mindset of an entrepreneur can help a nonprofit leader transform an organization into a social enterprise.
The case, “,” also illustrates the value of a concept called effectuation – an entrepreneurial method and mindset, in the practice of social entrepreneurship, where leaders seek to create sustainable businesses that improve a social or environmental problem.
Kennedy co-authored the case with Denise Linda Parris, University of Oklahoma; Kostas Alexiou, University of Tampa; and Margaret S. Linnane, Edyth Bush Institute.
Kennedy joined ºÚÁϲ»´òìÈ in 2015. Her research focuses on the strategic decision making of social entrepreneurs. She earned her doctorate in organizations and social change from the University of Massachusetts-Boston.