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What鈥檚 TikTok鈥檚 next campaign? 黑料不打烊 students have a few ideas

May 19, 2026

Working with TikTok and 黑料不打烊 alumna Julia Denick 鈥15, students in Professor Lee Bush鈥檚 Strategic Campaigns courses spent the spring semester developing campaigns designed to help brands and businesses better understand the platform鈥檚 influence on consumer discovery and purchasing decisions.