Posts by ehoneycutt | Today at 黑料不打烊 | 黑料不打烊 /u/news Wed, 29 Apr 2026 18:24:14 -0400 en-US hourly 1 Honeycutt article accepted for conference /u/news/2008/02/04/honeycutt-article-accepted-for-conference/ Mon, 04 Feb 2008 13:17:00 +0000 /u/news/2008/02/04/honeycutt-article-accepted-for-conference/ Earl Honeycutt, professor of marketing in the Department of Business Administration, was recently notified that his co-authored article “Utilizing Activity Theory to Plan Cross-Cultural Training Programs” was accepted for presentation and publication in the Proceedings of the National Conference in Sales Management (NCSM).  The article was co-authored with Jim Marken at Old Dominion University in Norfolk, Va.  The NCSM is a national conference that meets in Dallas from March 26-30, 2008, in conjunction with the Pi Sigma Epsilon National Conference.  This article is a continuation of Honeycutt’s research into areas of cross-cultural sales management.  An abstract for the article is provided below:
 
Sales Managers who plan and conduct cross-cultural sales training programs often fail to understand cultural differences.  This paper details how activity theory helped uncover two contradictions that allowed the successful planning and performance of a Japanese sales manager’s training program.  That is, Japanese trainees will not respond to questions unless they are called upon and trainers who are younger than the trainees are deemed inappropriate to train more senior managers.  As a result of activity theory, trainers decided to call upon trainees and a senior manager informed the trainees that the firm’s upper management had approved the training program and expected their full cooperation,
]]> Honeycutt articles accepted for publication /u/news/2007/12/31/honeycutt-articles-accepted-for-publication-2/ Mon, 31 Dec 2007 21:36:00 +0000 /u/news/2007/12/31/honeycutt-articles-accepted-for-publication-2/

Earl Honeycutt, Professor of Business Administration – Marketing, was recently notified that two of his articles were accepted for publication.  The first article, “An Introduction to the Offshore Ethnocentrism Construct,” is scheduled for publication in Services Marketing Quarterly.  This article was co-authored with Shawn Thelen at Hofstra University, Tonya Thelen, and Dr. Vince Magnini at Longwood University. The abstract of the article appears below:
 
Abstract
This study employed a series of in-depth interviews, supplemented by a literature review, to identify six elements that frame the offshore service ethnocentrism construct: security concerns, home country bias, animosity toward firms that offshore, enmity directed at overseas service providers, communication/ anxiety concerns, and legislative support against offshoring. While some interviewees vehemently opposed services offshoring on all grounds, other respondents were more concerned about particular aspects of the practice. Additionally, many respondents were accepting of imported physical goods but opposed services being offshored, indicating that these are separate constructs in the minds of consumers. A discussion of the study’s findings and suggestions for future research are provided.
 
Honeycutt was also notified that a second article, “Utilizing Activity Theory to Plan Cross-Cultural Sales Training Programs,” was accepted for presentation at the 2008 National Conference in Sales Management (NCSM), that will be held March 26th – 29th in Dallas, Texas.  The article, co-authored with Jim Marken of Old Dominion University will be published in the NCSM conference Proceedings.  The abstract of the paper reads:
 
Abstract

Activity theory is a process that sales managers and trainers can employ to logically identify differences—in the form of contradictions—that exist between cultural and managerial practices in sales training programs. This paper first introduces activity theory and then discusses how the process was implemented to successfully plan and conduct a sales manager’s training program in Japan. Results of the sales training program are presented and managerial implications of activity theory are offered.

]]> Honeycutt facilitates faculty teaching seminar /u/news/2007/06/27/honeycutt-facilitates-faculty-teaching-seminar/ Wed, 27 Jun 2007 18:40:00 +0000 /u/news/2007/06/27/honeycutt-facilitates-faculty-teaching-seminar/ Dr. Earl Honeycutt, Professor of Business Administration, facilitated a Faculty Teaching Seminar for AACSB in Grand Rapids, Michigan on June 21-22, 2007. The two-day seminar, which was attended by 42 business faculty from across the country, provided interactive classes on improving teaching methods and styles. Also, attendees made formal presentations that were critiqued by Honeycutt and two other master teacher facilitators, Dr. Earl Semindinger of Tampa University and Dr. S.P. Raj of Cornell University.

]]> Honeycutt presents papers at SMA San Antonio /u/news/2005/11/08/honeycutt-presents-papers-at-sma-san-antonio/ Tue, 08 Nov 2005 15:13:00 +0000 /u/news/2005/11/08/honeycutt-presents-papers-at-sma-san-antonio/ Dr. Earl Honeycutt, professor of business administration, presented two papers and served as session chair at the Society for Marketing Advances Conference in San Antonio, Texas, on November 3-6, 2005. Honeycutt presented: “Selling Outside Your Culture Zone” and “Direct to Consumer Prescription Pharmaceutical Advertising” and served as session chair for the “Healthcare People and Organizations.” Both articles appear in the 2005 Society for Marketing Advances Proceedings.

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