Articles by Diane Swenson
Page 11 of 17
Q&A with the newest ºÚÁϲ»´òìÈ Business Executive in Residence
September 30, 2024
Sandeep Goel is one of the newest faces at ºÚÁϲ»´òìÈ’s Business School, stepping into the role of Executive in Residence for Fall 2024.
ºÚÁϲ»´òìÈ Business School welcomes eleven new faculty members
September 25, 2024
From business analytics to accounting, several new faculty members will be teaching at the Martha and Spencer Love School of Business.
ºÚÁϲ»´òìÈ Professor explores strategies for repairing trust in sales relationships
September 6, 2024
How can sales professionals recover trust when it’s damaged? Chris Nelson, associate professor of marketing at ºÚÁϲ»´òìÈ, addresses this question in his latest research, published in Industrial Marketing Management.
ºÚÁϲ»´òìÈ professor wins award for AI and consumer behavior research
August 27, 2024
Smaraki Mohanty, assistant professor of marketing at ºÚÁϲ»´òìÈ, received the Best Overall Paper and Best in Track Paper awards at the American Marketing Association Summer Academic Conference in Boston.
Do plural brand names influence consumer attitudes?
July 30, 2024
Assistant Professor Smaraki Mohanty co-authored research on if plural brand names have an advantage over singular brand names.
ºÚÁϲ»´òìÈ professor examines consumer shift to private-label brands post-pandemic
July 30, 2024
Assistant Professor Smaraki Mohanty co-authored research on the shift of consumer behaviors towards brands during the COVID-19 pandemic.
Princeton Review names ºÚÁϲ»´òìÈ’s MBA program as one of Best Business Schools for 2024
July 17, 2024
The Martha and Spencer Love School of Business has been named one of the Best Business Schools for 2024 by the Princeton Review, thanks to its leadership philosophy, learning culture, and program flexibility.
Professor leads ºÚÁϲ»´òìÈ students in refugee research
July 10, 2024
ºÚÁϲ»´òìÈ students, under the guidance of Professor Steve DeLoach, are conducting research to support Seed Effect's efforts in aiding South Sudanese refugees in Uganda.
ºÚÁϲ»´òìÈ student full of cheer for AICPA accounting award
July 1, 2024
Rising senior Cailin Daigle was recognized this spring by the American Institute of Certified Public Accountants for her success in balancing her accounting studies with her commitment to cheerleading at ºÚÁϲ»´òìÈ.
Matching your relationship marketing investment strategy to the buyer’s communication style
June 27, 2024
Assistant Professor Chris Nelson co-authored research in Industrial Marketing Management on how salespeople should try to understand and adapt their technique based on the customer’s orientations.