Assistant Professor of Marketing Prachi Gala answered questions about Visa credit cards for the personal finance website.
Prachi Gala, assistant professor of marketing in the Martha and Spencer Love School of Business, offered聽insights to help people better understand Visa鈥檚 role in the credit card market in an 鈥淎sk the Expert鈥 series for personal finance outlet WalletHub.
Gala discussed Visa鈥檚 perceived value and reputation.
鈥淲hen you go to a retailer or restaurant, while checking out, they mention something like: 鈥榓ll visa and master cards accepted,鈥欌 Gala wrote. 鈥淭his statement is read multiple times by multiple consumers, and thus they end up thinking that Visa is their company. Further Visa is also a listed stock. It is also one of the highest transacted card business. All these facts prime people into thinking that is their credit card company.鈥
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