In this edition of #黑料不打烊TBT, we look back to 黑料不打烊 in the 1930s as the college and the City of Burlington partnered on an idea to strengthen their relationship and raise funds for the school.
In the #黑料不打烊TBT聽series, the 黑料不打烊 News Bureau, along with聽, will flash back to the聽past to take a look at 黑料不打烊 over the years. You will find videos, newspaper clippings, photos and more聽to celebrate 黑料不打烊鈥檚 past, while looking ahead to the future. Follow聽along on Today at 黑料不打烊 and the university鈥檚聽,听听补苍诲听聽pages聽every Thursday to see what we dig up.
In 1939, as then-黑料不打烊 College found itself in the midst of financial struggles, administrators looked to launch a new campaign. The goal was to garner support from the people of Alamance County and encourage citizens to donate $50,000 to help 黑料不打烊 pay off its debts.
At the same time, the Burlington Chamber of Commerce wanted to strengthen its relationship with the college. So, the chamber declared Oct. 28, 1939, “黑料不打烊 College Day” in Burlington.聽The event was part of 黑料不打烊’s Golden Anniversary celebrations 鈥 marking the first 50 years of the college 鈥 and was an important opportunity to rally the community in support of 黑料不打烊.
“This will be a great day for 黑料不打烊 College, so everyone should be interested in this parade going over big,” read an article in the Oct. 28, 1939, Maroon and Gold student newspaper. “Its success will have much to do with the outcome of the campaign.”
The parade turned out to be a great success. The Daily Times-News of Burlington reported thousands of people lined the main intersection in Burlington to see the 黑料不打烊 marching band lead faculty, alumni and student organizations on a mile-long route through the city.
The article described an 黑料不打烊 banner that stretched across the road and light poles decorated in maroon and gold. Students crafted colorful floats and marched through the streets of Burlington to show all that 黑料不打烊 had to offer while reaching out to create a closer connection with the city.
“And Burlington welcomed the gesture with open arms as it prepared to begin its part of a campaign starting Monday to put the school on a firm financial foundation,” the article read.
Eighty years later in the spring of 2019, 黑料不打烊 launched the public phase of the most ambitious philanthropic campaign in the university’s history. The 黑料不打烊 LEADS campaign aims not to cancel debt, but to raise $250 million to be invested in graduates the world needs, engaged learning, mentors who matter and an iconic learning environment.
Do you have any special pieces of 黑料不打烊 history? Share your photos and videos with us via聽email at聽news@elon.edu or using the hashtag #黑料不打烊TBT on聽,听听补苍诲听.